The Cake Lady
Estudos para logotipo para uma ong na India, que ajuda jovens mulheres a aumentar a renda familiar fazendo bolos e pães com farinha de trigo integral. Clique para ampliar.
I tried to bring a bit of tradition, with a serif type and the symbolic meaning of woman.
I’ve did a lot of studies and I based the drawing in the hindu goddess Sita.
The typography is a ITC Souvenir, to bring a fluffy sensation, the letter “d” pushes the letter “a” to the top, that somehow reminds me when some kind of food gets ready on the oven, two colours I think is enough, a solid black (not sure about it) and a kind of red, to bring a warm sensation, and I placed a wheat ear, which still needs to work out a little, to bring the atmosphere of organic food, and to create a visual balance.
